:root {
  --ink: #171514;
  --muted: #625b55;
  --paper: #f7f4ef;
  --surface: #ffffff;
  --line: #dfd8cf;
  --accent: #f15a24;
  --accent-soft: #ff7a45;
  --accent-dark: #9d3412;
  --charcoal: #111112;
  --charcoal-soft: #1b1b1d;
  --cream: #fff9f0;
  --cream-dim: #ddd4ca;

  --radius: 10px;
  --radius-sm: 6px;
  --shadow-sm: 0 1px 2px rgba(23, 21, 20, 0.06), 0 4px 14px rgba(23, 21, 20, 0.05);
  --shadow-md: 0 10px 30px rgba(23, 21, 20, 0.12);
  --ease: cubic-bezier(0.4, 0, 0.2, 1);

  color-scheme: light;
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  line-height: 1.62;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img {
  display: block;
  max-width: 100%;
}

h1,
h2,
h3 {
  text-wrap: balance;
}

p {
  text-wrap: pretty;
}

a {
  color: inherit;
}

a:focus-visible,
summary:focus-visible,
.button:focus-visible {
  outline: 3px solid var(--accent);
  outline-offset: 3px;
  border-radius: var(--radius-sm);
}

main:focus {
  outline: none;
}

.skip-link {
  background: var(--accent);
  color: #fff;
  font-weight: 800;
  left: 16px;
  padding: 10px 16px;
  position: fixed;
  text-decoration: none;
  top: 12px;
  border-radius: var(--radius-sm);
  transform: translateY(-160%);
  transition: transform 0.2s var(--ease);
  z-index: 100;
}

.skip-link:focus {
  transform: translateY(0);
}

/* ---------- Header / nav ---------- */
.site-header {
  align-items: center;
  background: rgba(15, 15, 16, 0.82);
  backdrop-filter: saturate(140%) blur(12px);
  -webkit-backdrop-filter: saturate(140%) blur(12px);
  border-bottom: 1px solid rgba(255, 249, 240, 0.1);
  color: var(--cream);
  display: flex;
  gap: clamp(16px, 4vw, 48px);
  justify-content: space-between;
  left: 0;
  padding: 10px clamp(18px, 4vw, 56px);
  position: sticky;
  right: 0;
  top: 0;
  z-index: 10;
}

.brand {
  display: inline-flex;
  align-items: center;
  border-radius: var(--radius-sm);
  flex-shrink: 0;
  overflow: hidden;
  background:
    radial-gradient(120% 140% at 0% 0%, rgba(241, 90, 36, 0.26), rgba(255, 249, 240, 0) 62%),
    #f2d6bd;
}

.brand img {
  height: clamp(46px, 5vw, 60px);
  width: auto;
  transition: opacity 0.2s var(--ease);
  mix-blend-mode: multiply;
}

.brand:hover img {
  opacity: 0.86;
}

.nav {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 2px;
  font-size: 0.9rem;
  font-weight: 600;
}

.nav a {
  position: relative;
  border-radius: var(--radius-sm);
  color: #d9cfc4;
  letter-spacing: 0.01em;
  padding: 9px 12px;
  text-decoration: none;
  transition: color 0.18s var(--ease), background 0.18s var(--ease);
}

.nav a::after {
  content: "";
  position: absolute;
  left: 12px;
  right: 12px;
  bottom: 4px;
  height: 2px;
  background: var(--accent);
  border-radius: 2px;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.2s var(--ease);
}

.nav a:hover,
.nav a:focus-visible {
  color: var(--cream);
}

.nav a:hover::after,
.nav a:focus-visible::after {
  transform: scaleX(1);
}

/* ---------- Hero ---------- */
.hero {
  background: var(--charcoal);
  color: var(--cream);
  display: grid;
  grid-template-columns: minmax(0, 0.86fr) minmax(340px, 1.14fr);
  min-height: min(760px, calc(100vh - 70px));
}

.hero-copy {
  align-self: center;
  padding: clamp(44px, 6.5vw, 88px);
  position: relative;
  z-index: 1;
}

.hero h1,
.section h2,
.contact-panel h2 {
  letter-spacing: -0.01em;
  line-height: 1.05;
  margin: 0;
}

.hero h1 {
  font-size: clamp(1.6rem, 2.7vw, 2.3rem);
  max-width: 24ch;
  margin-bottom: 4px;
}

.lede {
  color: var(--cream-dim);
  font-size: clamp(1.05rem, 1.5vw, 1.28rem);
  max-width: 46ch;
}

.hero-media {
  height: 100%;
  margin: 0;
  min-height: 520px;
  overflow: hidden;
  position: relative;
}

.hero-media::after {
  background: linear-gradient(
    100deg,
    rgba(17, 17, 18, 0.65) 0%,
    rgba(17, 17, 18, 0.22) 26%,
    rgba(17, 17, 18, 0) 60%
  );
  content: "";
  inset: 0;
  pointer-events: none;
  position: absolute;
}

.hero-media img {
  height: 100%;
  object-fit: cover;
  object-position: 56% center;
  width: 100%;
}

.eyebrow {
  color: var(--accent);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  margin: 0 0 14px;
  text-transform: uppercase;
}

.hero .eyebrow {
  font-size: clamp(1.1rem, 1.7vw, 1.4rem);
  letter-spacing: 0.12em;
}

#offer h2 {
  max-width: none;
  white-space: nowrap;
  font-size: clamp(1.35rem, 2.3vw, 2.1rem);
}

.actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 30px;
}

.button {
  align-items: center;
  border-radius: var(--radius-sm);
  display: inline-flex;
  font-weight: 800;
  justify-content: center;
  min-height: 50px;
  padding: 0 22px;
  text-decoration: none;
  transition: transform 0.16s var(--ease), background 0.18s var(--ease),
    box-shadow 0.18s var(--ease), border-color 0.18s var(--ease);
  will-change: transform;
}

.button.primary {
  background: var(--accent);
  color: #fff;
  box-shadow: 0 6px 18px rgba(241, 90, 36, 0.28);
}

.button.primary:hover {
  background: var(--accent-soft);
  box-shadow: 0 10px 26px rgba(241, 90, 36, 0.36);
  transform: translateY(-1px);
}

.button.secondary {
  border: 1.5px solid currentColor;
  color: inherit;
}

.button.secondary:hover {
  background: rgba(255, 249, 240, 0.1);
  transform: translateY(-1px);
}

.button:active {
  transform: translateY(0);
}

.microcopy {
  color: #b6aea5;
  font-size: 0.88rem;
  margin-top: 24px;
  max-width: 46ch;
}

.trust-list {
  color: var(--cream-dim);
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  list-style: none;
  margin: 20px 0 0;
  padding: 0;
}

.trust-list li {
  border: 1px solid rgba(255, 249, 240, 0.26);
  border-radius: 999px;
  font-size: 0.84rem;
  font-weight: 700;
  padding: 8px 14px;
}

/* ---------- Sections ---------- */
.section {
  padding: clamp(56px, 8vw, 100px) clamp(18px, 4vw, 72px);
}

.section-heading {
  max-width: 50ch;
}

.section h2,
.contact-panel h2 {
  font-size: clamp(1.9rem, 3.4vw, 3.1rem);
  letter-spacing: -0.01em;
  line-height: 1.1;
  max-width: 22ch;
}

.section-heading .eyebrow {
  margin-bottom: 12px;
}

.problem-grid,
.service-list,
.audience-columns {
  display: grid;
  gap: 18px;
  margin-top: 36px;
}

.problem-grid {
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
}

.problem-grid article,
.audience-columns > div,
.faq-list details {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
  padding: 24px;
}

.problem-grid article {
  transition: transform 0.2s var(--ease), box-shadow 0.2s var(--ease),
    border-color 0.2s var(--ease);
}

.problem-grid article:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
  border-color: #cfc6ba;
}

.problem-grid h3,
.audience-columns h3 {
  margin: 0 0 8px;
  font-size: 1.12rem;
}

.problem-grid p,
.audience-columns li {
  color: var(--muted);
}

.split {
  border-bottom: 1px solid var(--line);
  border-top: 1px solid var(--line);
  display: grid;
  gap: clamp(28px, 5vw, 56px);
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1fr);
  align-items: start;
}

.copy-stack p {
  font-size: 1.1rem;
  margin-top: 0;
}

.check-list {
  display: grid;
  gap: 14px;
  list-style: none;
  margin: 0;
  padding: 0;
  font-size: 1.06rem;
}

.check-list li {
  display: flex;
  align-items: baseline;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--line);
}

.check-list li:last-child {
  border-bottom: none;
  padding-bottom: 0;
}

.check-list li::before {
  color: var(--accent);
  content: "+";
  font-weight: 900;
  margin-right: 12px;
  flex-shrink: 0;
}

/* ---------- Proof ---------- */
.proof-card {
  align-items: center;
  background:
    radial-gradient(120% 140% at 0% 0%, rgba(241, 90, 36, 0.29), rgba(17, 17, 18, 0) 57%),
    #2e2017;
  border-bottom: 1px solid rgba(255, 249, 240, 0.12);
  border-top: 1px solid rgba(255, 249, 240, 0.12);
  color: var(--cream);
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  justify-content: center;
}

.proof-card > div {
  max-width: 60ch;
}

.proof-card h2 {
  margin-bottom: 12px;
}

.proof-card p {
  color: var(--cream-dim);
  margin: 0;
  max-width: 56ch;
}

/* ---------- Services ---------- */
#services {
  background: var(--charcoal-soft);
  color: var(--cream);
}

#services .section-heading {
  max-width: 48ch;
}

.service-list {
  grid-template-columns: repeat(auto-fit, minmax(170px, 1fr));
}

.service-list span {
  background: rgba(255, 249, 240, 0.05);
  border: 1px solid rgba(255, 249, 240, 0.14);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  font-weight: 700;
  min-height: 104px;
  padding: 20px;
  text-align: left;
  transition: background 0.2s var(--ease), border-color 0.2s var(--ease),
    transform 0.2s var(--ease);
}

.service-list span:hover {
  background: rgba(255, 249, 240, 0.09);
  border-color: rgba(241, 90, 36, 0.5);
  transform: translateY(-3px);
}

.service-list span::before {
  background: var(--accent);
  content: "";
  display: block;
  height: 3px;
  margin-bottom: 16px;
  width: 34px;
  border-radius: 2px;
}

/* ---------- Process ---------- */
.process {
  background: #ece6dd;
}

.steps {
  counter-reset: step;
  display: grid;
  gap: 18px;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  list-style: none;
  margin: 38px 0 0;
  padding: 0;
}

.steps li {
  background: var(--surface);
  border: 1px solid var(--line);
  border-left: 4px solid var(--accent);
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
  padding: 24px;
}

.steps li::before {
  color: var(--accent);
  content: "0" counter(step);
  counter-increment: step;
  display: block;
  font-size: 1.4rem;
  font-weight: 900;
  letter-spacing: 0.02em;
  margin-bottom: 18px;
}

.steps strong,
.steps span {
  display: block;
}

.steps strong {
  font-size: 1.05rem;
}

.steps span {
  color: var(--muted);
  margin-top: 8px;
}

/* ---------- Audience ---------- */
.audience-fit {
  display: grid;
  gap: clamp(28px, 5vw, 56px);
  grid-template-columns: minmax(0, 0.8fr) minmax(0, 1fr);
  align-items: start;
}

.audience-columns {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin: 0;
}

.audience-columns h3 {
  color: var(--accent);
  font-size: 0.82rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.audience-columns ul {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 10px;
}

.audience-columns li {
  padding-left: 18px;
  position: relative;
}

.audience-columns li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.62em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
}

/* ---------- About ---------- */
.about {
  align-items: center;
  background: var(--charcoal);
  color: var(--cream);
  display: grid;
  gap: clamp(32px, 6vw, 72px);
  grid-template-columns: minmax(240px, 0.78fr) minmax(0, 1fr);
}

.about figure {
  margin: 0;
}

.about img {
  aspect-ratio: 4 / 5;
  border-radius: var(--radius);
  box-shadow: var(--shadow-md);
  max-height: 680px;
  object-fit: cover;
  object-position: center 28%;
  width: 100%;
}

.about p:not(.eyebrow) {
  color: var(--cream-dim);
  font-size: 1.08rem;
  max-width: 52ch;
}

/* ---------- FAQ ---------- */
.faq-list {
  display: grid;
  gap: 12px;
  margin-top: 36px;
  max-width: 70ch;
}

.faq-list details {
  padding: 18px 22px;
  transition: border-color 0.2s var(--ease), box-shadow 0.2s var(--ease);
}

.faq-list details[open] {
  border-color: #cfc6ba;
  box-shadow: var(--shadow-md);
}

.faq-list summary {
  cursor: pointer;
  font-weight: 800;
  list-style: none;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary::after {
  content: "+";
  color: var(--accent);
  font-size: 1.4rem;
  font-weight: 700;
  line-height: 1;
  transition: transform 0.2s var(--ease);
}

.faq-list details[open] summary::after {
  transform: rotate(45deg);
}

.faq-list details p {
  color: var(--muted);
  margin: 12px 0 0;
}

/* ---------- Contact ---------- */
.contact-panel {
  background:
    radial-gradient(120% 160% at 100% 0%, rgba(255, 249, 240, 0.16), rgba(157, 52, 18, 0) 50%),
    linear-gradient(160deg, var(--accent-dark), #7e2a0d);
  color: #fff;
}

.contact-panel .eyebrow {
  color: #ffd6c8;
}

.contact-panel > p {
  max-width: 60ch;
  font-size: 1.08rem;
}

.contact-panel h2 {
  margin-bottom: 8px;
}

.contact-checklist {
  display: grid;
  gap: 10px;
  grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));
  list-style: none;
  margin: 24px 0;
  max-width: 920px;
  padding: 0;
}

.contact-checklist li {
  background: rgba(255, 255, 255, 0.12);
  border: 1px solid rgba(255, 255, 255, 0.26);
  border-radius: var(--radius-sm);
  font-weight: 700;
  padding: 12px 14px;
}

.contact-panel .actions .button.secondary {
  border-color: rgba(255, 255, 255, 0.7);
}

.contact-panel .actions .button.primary {
  background: #fff;
  color: var(--accent-dark);
  box-shadow: 0 6px 18px rgba(0, 0, 0, 0.22);
}

.contact-panel .actions .button.primary:hover {
  background: var(--cream);
}

/* ---------- Footer ---------- */
.site-footer {
  align-items: center;
  background: var(--charcoal);
  color: var(--cream-dim);
  display: flex;
  flex-wrap: wrap;
  gap: 8px 24px;
  justify-content: space-between;
  padding: 30px clamp(18px, 4vw, 72px);
  font-size: 0.9rem;
}

.site-footer p {
  margin: 0;
}

.site-footer p:first-child {
  color: var(--cream);
  font-weight: 800;
}

.site-footer a {
  color: var(--cream);
  display: inline-block;
  padding: 4px 0;
  text-decoration: none;
  transition: color 0.18s var(--ease);
}

.site-footer a:hover,
.site-footer a:focus-visible {
  color: var(--accent);
}

/* ---------- Responsive ---------- */
@media (max-width: 980px) {
  .hero,
  .split,
  .audience-fit,
  .about {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: auto;
  }

  .about figure {
    order: 2;
    max-width: 460px;
  }

  .problem-grid,
  .steps,
  .service-list {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .hero-media {
    min-height: 380px;
  }

  .hero-media::after {
    background: linear-gradient(
      0deg,
      rgba(17, 17, 18, 0.55) 0%,
      rgba(17, 17, 18, 0) 55%
    );
  }
}

@media (max-width: 640px) {
  .site-header {
    align-items: flex-start;
    flex-direction: column;
    gap: 8px;
    padding: 12px 18px;
  }

  .nav {
    gap: 2px;
    margin-left: -8px;
  }

  .hero-copy {
    padding: 40px 22px;
  }

  .hero-media {
    min-height: 280px;
  }

  .problem-grid,
  .steps,
  .service-list,
  .audience-columns,
  .contact-checklist {
    grid-template-columns: 1fr;
  }

  .proof-card {
    align-items: flex-start;
    flex-direction: column;
  }

  .proof-card .button {
    width: 100%;
  }

  .site-footer {
    flex-direction: column;
    align-items: flex-start;
    gap: 6px;
  }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
}